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If you’ve written a book you’ll know that getting people to read your work can be tough and no one in the publishing industry can guarantee you huge sales and overnight success. Even in this digital world it can be hard to grab the attention of your potential readers.

With video fast becoming one of the most popular ways to promote books it would appear that the book trailer is here to stay. Creating a book trailer or other author related video can help stimulate word of mouth recommendations and assist in reaching a wider audience, increasing sales and/or participation.

The growth of social media platforms such as Facebook and Twitter are accelerating as the way in which we search for, discover and enjoy content evolves. As an author, publisher or agent, harnessing the power of video and social media can play a huge role in influencing reader behaviour/trends and ultimately reader to reader recommendations.

If you’re interested in exploring any of these ideas please visit About to find out more.

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